A whimsical cynic
I’m a Japanese-English writer from London with 10+ years of writing experience – making me old enough to know what makes good work, but still young enough to make a fool of myself.
From magazine journalism and crafting branded content stories at VICE's Virtue back in the day to bouncing around world-class agencies (W+K, 72 and Sunny, Uncommon) and big brands (adidas, Nike, Polaroid, Wish) until finally beginning my Substack journey in 2023 and almost finishing my screenplay, Basically, I’m obsessed with stories and always have been.
I'm just as happy leading 360° brand campaigns, as I am coming up with branded entertainment stories or out-of-the box ideas across multiple platforms that entertain, educate and inspire. Story-first? No problem. Quippy clever OOH lines that stop traffic? Of course.
Whether you're looking for a solo creative director / writer or a unicorn creative team – my partner Valentino Marazziti and I are to be found around Amsterdam cafes venting about parenthood and pushing each other's creative buttons – so, get in touch!
Or at least subscribe to Sticky Stuff for some random musings on life’.