Lynx ASMR ‘shavetorials’
Senior Copywriter
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Senior Copywriter ⋆
Launched a smoooooth new Lynx grooming product for young UK guys across social channels.
We let loose on the minds of teens to teach them how to shave their bits in the shower through creepy ASMR.
As ‘smelly boy’ is my default MO this project was life-affirming.
