Led a number of freelance and in-house creative teams to think more conceptually and to drive the creative output of seasonal and DTC campaigns across multiple digital channels.

Highlights include; LEGO Kids collab, adicolor SS21 launch, and working closely with the Originals Brand Team to strategise and help develop the evolution of the trefoil in culture. But above all my greatest joy was mentoring fellow writers, which reignited my love of writing as a craft and challenged me in new ways.